EINSTEIN NOW FITS IN YOUR POCKET AS BBG ENTERTAINMENT UNVEILS EINSTEIN™ BRAIN TRAINER FOR APPLE® iPHONE®

Popular iPad® Mental Fitness Game Einstein™ Brain Trainer Now Delivers Engaging Experience on iPhone

Munich, Germany – July 5th, 2012 –

BBG Entertainment, a leading producer and publisher of digital entertainment products, announced today the worldwide release of Einstein Brain Trainer for the Apple iPhone on the App Store℠ for US$2.99 (2,39 Euro). Additionally, BBG Entertainment is pleased to launch an update to its popular Einstein Brain Trainer HD for the iPad, granting users access to 12 extra activities for free.

Einstein™ Brain Trainer allows players to challenge their brain in a playful, motivating way on a regular basis. With its broad appeal, Einstein™ Brain Trainer combines high entertainment value with mental exercises that automatically adapt to the level of each player. By utilizing a series of mathematical, logic, vision, and memory based tests and activities, players can keep their brain sharp and active.  The character of revered physicist Albert Einstein assists players in-game, guiding them through training, and providing advice and motivation to keep exercising the various regions of the brain. All areas of the game were individually designed with high levels of creativity, making this truly unique brain trainer a blast to play.

Munich-based BBG Entertainment hit the bull’s eye in Apple’s App Store already with its Einstein™ Brain Trainer HD for the iPad. Within a matter of days of launch, the game leapt into the top five iPad games apps sold around the world.

Free trials of both Einstein™ Brain Trainer and Einstein™ Brain Trainer HD are also available in store.

Einstein™ Brain Trainer Features:

  • 30 exercises in all (about half of them new and specially developed; the rest are well-known, popular exercises)
  • Scientific background including a tutorial for each exercise
  • Daily Tests to check your current „Brain Fitness“
  • Dynamic adaptation of the difficulty level of individual exercises
  • Continuous interaction between Albert Einstein and the player
  • Detailed help system accessible from anywhere in the game
  • Trophy room for awards received
  • Hot Seat mode (multiplayer mode on a single iPhone)
  • Game Center support for a global high score ranking
  • Personal coaching by the likeness of Albert Einstein
  • Available now for Apple iPhone on the App Store

The price of Einstein™ Brain Trainer on the App Store including 30 different brain exercises is US$ 2.99 (2,39 Euro).

LIKE Einstein™ Brain Trainer on Facebook:http://facebook.com/einsteinbraintrainer

Media Requests:
Qualified media may contact Stephan Berendsen via stb(at)bbg-entertainment.com to request a Promo Code for Einstein™ Brain Trainer. Please note that codes are limited and are served at a first-come, first-serviced basis.

About BBG Entertainment GmbH
BBG Entertainment is a games developer and publisher headquartered in Munich, Germany. The founder and staff of BBG Entertainment have years of experience in the market for computer and mobile games, especially in the area of casual gaming, and excellent contact with many renowned gaming companies for well over 20 years. For more information about all BBG Entertainment products please visit www.bbg-entertainment.com.

About Albert Einstein
Albert Einstein was born in Ulm, Germany on March 14, 1879. As a child, Einstein revealed an extraordinary curiosity for understanding the mysteries of science (started only at age 10/11). In 1905, while working as a patent clerk in Bern, Switzerland, the young physicist Einstein obtained his Doctorate degree and published four of his most influential research papers, including the Special Theory of Relativity. In that, the now world famous equation „e = mc2“ unlocked mysteries of the Universe theretofore unknown. Ten years later, in 1915, Einstein completed his General Theory of Relativity and in 1922 he was awarded the Nobel Prize in Physics. It also launched him to international superstardom and his name became a household word synonymous with genius all over the world. Einstein was a founder of the Hebrew University in Jerusalem and bequeathed his intellectual property to the institution upon his death in 1955.  Recognized as TIME magazine’s „Person of the Century“ in 1999, Einstein’s intellect, coupled with his strong passion for social justice and dedication to pacifism, left the world with infinite knowledge and pioneering moral leadership.

About GreenLight
GreenLight is a global media licensing, talent negotiation and rights representation consultancy providing corporate, advertising and media clients’ access to music, film and other entertainment content and celebrities. GreenLight works with the world’s leading advertising agencies and multinational companies to create innovative advertising, packaging and products. GreenLight’s rights representation group manages the personality rights of iconic personas including Albert Einstein, The Wright Brothers, Steve McQueen, Thomas Edison and Johnny Cash. A Corbis brand, GreenLight is based in Los Angeles and serves clients in more than 50 countries. For more information, visitwww.greenlightrights.com

ALBERT EINSTEIN or EINSTEIN and related rights TM/© of The Hebrew University of Jerusalem, used under license. Represented exclusively by GreenLight

Apple, iPhone and iPad are trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc.

MEDIA CONTACT:
Stephan Berendsen
Email: media(at)bbg-entertainment.com

Einstein™ Brain Trainer PR assets:
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