Einstein Brain Trainer for Apple iPad Now Available!

Einstein Brain Trainer for Apple® iPad® promotes brain fitness by engaging in daily tests.

Munich, Germany – November 14th, 2011 – BBG Entertainment, a leading producer and publisher of digital entertainment products, announces the worldwide release of its digital download  game, Einstein Brain Trainer, for the Apple iPad. Einstein Brain Trainer is a multiplayer experience available for US$ 4.99 (3,99 Euro) on the App Store.

The game allows you to challenge your brain and train in a playful, motivating way on a regular basis. It addresses gamers and non-gamers alike, and combines high entertainment value with brain exercises that automatically adapt to the level of each player. Test subjects can brace for sequential exercises that will further challenge your mental efficiency. The brain exercises can also be performed by more than one person on one iPad in the game’s Hot Seat mode. Finally, families, friends and acquaintances can truly have a battle of the minds! You can also compete online with fellow players all over the world: Simply hit the Game Center button to be entered into the global highscore list. As easy as it is, the online highscore ranking is great fun for everyone.

The much-revered physicist, Albert Einstein assists the players in the game. Einstein guides them through their training, gives them advice and motivates them to keep exercising the various regions of the brain on a regular basis. All areas of the game were individually designed with high levels of creativity, which helps make the truly unique brain trainer a blast to play.

„We are thrilled to offer Einstein Brain Trainer, an elaborate digital-download production with addicting gameplay and high quality visuals. The iPad is the perfect device for Einstein Brain Trainer. It’s intuitive and easy to use at any time, and any location. So it’s great for exercising your mind on the go,“ says Stephan Berendsen, CEO of BBG Entertainment.

“Einstein’s  innovative theories continue to resonate and inform modern thinking, manifesting themselves across a variety of modern applications and products. GreenLight and the Hebrew University of Jerusalem are pleased to license Einstein’s name and likeness to BBG Entertainment as they launch the Einstein Brain Trainer product for iPad,” said David Reeder, vice president of GreenLight.

The 30 exercises contained in the brain trainer serve to challenge the player’s brain. Several of the exercises are available immediately; others are unlocked by In-App Purchase in the course of the game. Daily Tests reflect the current “Brain Fitness” and motivate players to continue training their brains‘ capacities. The training units in the game are divided into four categories: logic, arithmetic, vision and memory. Albert Einstein will be conducting these experiments with the player with inspiring tips and useful advice. As Einstein once said, “There is only one road to true human greatness – the road through suffering.” Einstein Brain Trainer for the iPad will stretch the limits of your mind and will keep the player’s minds razor sharp.

EinsteinBrain Trainer Features:

  • 30 exercises in all (about half of them new and specially developed; the rest are well-known, popular exercises)
  • Scientific background including a tutorial for each exercise
  • Daily Tests to check your current „Brain Fitness“
  • Dynamic adaptation of the difficulty level of individual exercises
  • Continuous interaction between Albert Einstein and the player
  • Detailed help system accessible from anywhere in the game
  • Trophy room for awards received
  • Hot Seat mode (multiplayer mode on a single iPad)
  • Game Center support for a global high score ranking
  • Personal coaching by the likeness of Albert Einstein
  • Available now for Apple iPad on the App Store

The price of EinsteinBrain Trainer on the App Store including 18 different brain exercises is US$ 4.99 (3,99 Euro). App store In-App Purchase allows player to buy 12 additional brain exercises for US$ 2.99 (2,39 Euro).

LIKE EinsteinBrain Trainer on Facebook: http://facebook.com/einsteinbraintrainer

Media Requests:
Qualified media may contact Stephan Berendsen via stb(at)bbg-entertainment.com to request a Promo Code for EinsteinBrain Trainer. Please note that codes are limited and are served at a first-come, first-serviced basis.

About BBG Entertainment GmbH
BBG Entertainment is a games developer and publisher headquartered in Munich, Germany. The founder and staff of BBG Entertainment have years of experience in the market for computer and mobile games, especially in the area of casual gaming, and excellent contact with many renowned gaming companies for well over 20 years. For more information about all BBG Entertainment products please visit www.bbg-entertainment.com.

About Albert Einstein
Albert Einstein was born in Ulm, Germany on March 14, 1879. As a child, Einstein revealed an extraordinary curiosity for understanding the mysteries of science (started only at age 10/11). In 1905, while working as a patent clerk in Bern, Switzerland, the young physicist Einstein obtained his Doctorate degree and published four of his most influential research papers, including the Special Theory of Relativity. In that, the now world famous equation „e = mc2“ unlocked mysteries of the Universe theretofore unknown. Ten years later, in 1915, Einstein completed his General Theory of Relativity and in 1922 he was awarded the Nobel Prize in Physics. It also launched him to international superstardom and his name became a household word synonymous with genius all over the world. Einstein was a founder of the Hebrew University in Jerusalem and bequeathed his intellectual property to the institution upon his death in 1955.  Recognized as TIME magazine’s „Person of the Century“ in 1999, Einstein’s intellect, coupled with his strong passion for social justice and dedication to pacifism, left the world with infinite knowledge and pioneering moral leadership.

About GreenLight
GreenLight is a global media licensing, talent negotiation and rights representation consultancy providing corporate, advertising and media clients’ access to music, film and other entertainment content and celebrities. GreenLight works with the world’s leading advertising agencies and multinational companies to create innovative advertising, packaging and products. GreenLight’s rights representation group manages the personality rights of iconic personas including Albert Einstein, The Wright Brothers, Steve McQueen, Thomas Edison and Johnny Cash. A Corbis brand, GreenLight is based in Los Angeles and serves clients in more than 50 countries. For more information, visit www.greenlightrights.com

ALBERT EINSTEIN or EINSTEIN and related rights TM/© of The Hebrew University of Jerusalem, used under license. Represented exclusively by GreenLight

Apple and iPad are trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc.

MEDIA CONTACT:
Stephan Berendsen
Email: stb(at)bbg-entertainment.com

Einstein™ Brain Trainer PR assets:
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